User-agent: satan
Disallow: /

If there is all Christian web hosting, then lets keep out Satan !

(I’ll add them to the main toolkit for future reference)

Google related keywords
I have always talked about being ‘on theme’ – this ties in with something called latent symantec indxing, something which search engines use to work out the relevance text to a given keyword.

This whole LSI model?  goes against ‘old school’ keyword stuffing, i.e. having a percentage of target keywords for a given piece of text and when you think about LSI – its all very simple and clever.

In simple terms, write naturally and on a theme.

But remember, google has its idea as to what ‘on theme’ and ‘off theme’ and luckily it tells you!

Two ways to do this.
1. In the google search box type your search like this ‘~my search’ (the important part is the ~ sign – it tells google to highlight the related terms to a search
2 (the easy way) is to use this tool http://www.gorank.com/seotools/ontology/ and see what results it brings up for your chosen keyword.
2.1 and try this http://quintura.com/ – its a web 2.0 tool whicih gives a visual representation of how keywords relate to each other. Its a hot tool, but i prefer a simple list as with Gorank where I can at least focus on a nice linear list.

For more on LSI, you should go to http://www.miislita.com/ and read up on Dr Edel Garcia’s ideas.

http://adlab.msn.com/searchfunnel/

The MSN search funnel shows you searches a user does before and after a search for a particular keyword. Now to give this some context, I know of a company whicih charges about ?£20,000 a year for their market intelligence servces and one of their big ‘sell’ points is that they can track how a user searches and what pathways they travel through – just like this great tool!

I think the major benefit of this tool is the way it can help you work out content themes i.e.

SEO =
search engine optimization
seo firm
altavista
seo company
search engine marketing company

Other intersting MSN AdLab tools:

Demographic Prediction Tool – predicts the demographics of searchers by keyword or site visitors by website
Online Commercial Intention Detection Tool – estimates the probability of a search query or web page being commercial, informational-transactional, or
Search Result Clustering Tool – clusters search results based on related topics

It’s a meta search engine, in other words it shows aggragated search results from 6 other engines.The thing I like about it is the way it gives you a fast comparison of any given site showing backlinks , alexa traffic (relatively meaningless) and other stuff. As ever I will test it further and seei f it graduates to my list of important tools.

http://www.zippy.co.uk/

Keyword association

http://www.linkedwords.com

I havnt got my head around this tool yet, but as far as I can see the premise is that it looks at associated sites and keywords based on some sort of relevancy algorythm they have put together. i will investigate further!