NewRedBook – The Nick Garner Blog

SEO – Conversion Rate Optimisation | Online Marketing, Web 2.0 | Social Media

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Charter for any marketing technology infrastructure

June 5th, 2010 · No Comments

I’ve been working on a code of practice when it comes to marketing and technology. It’s just a personal thing that ive been thinking about for a while, so I thought it would be helpful (to me at least) to write this out. The idea is to have a simple charter, so when suppliers offer [...]

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Really Interesting Infographic from Google

March 7th, 2010 · No Comments

Pingdom put toghether this very cool infographic on all things Google. Amazing numbers ! Click on the thumbnail to see the full sized image (580px × 3959px)

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Web 2.0 marketing DNA

May 25th, 2009 · No Comments

I’ve been looking at ‘web 2.0′ sites and ideas surrounding how they can possibly make any money. This interesting project has loads of nice ideas and in late July some of these are going to get built! Social Innovation Camp Some of my thinking on this: Just looking at this list: http://scotland.sicamp.org/?page_id=47 Nearly all of [...]

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Youtube and randomness of success

May 22nd, 2009 · No Comments

The big headline is: for every minute passing, 20 hours of content is uploaded onto YouTube. This means the odds of having a hit on youtube are slim… Why? Well lets assume the average video length is 2.5 minutes. That means as you watch your 2.5 minute video that you spend your marketing dollars on, [...]

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Yahoo getting social

May 22nd, 2009 · No Comments

Interesting article on yahoo getting ‘social’ from Marketing Pilgrim. Essentially saying they missed the boat 1st time around with search and they are resolute about not missing this one. As we know Yahoo is a far bigger spread of websites than one trick pony Google, so I wouldn’t be surprised if Yahoo connects their assets [...]

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Nice to know I’m appreciated !

May 21st, 2009 · No Comments

  At the end I met an extremely bright chap – Nick Garner – from Betfair however his top tip of the evening was for us all was to read ‘Scientific Advertising’ – perfect fodder for those wanting to develop the future of ‘influence’. We were at the ‘freeconomics’ sesison held by Chinwag – read more here, and I [...]

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