NewRedBook – The Nick Garner Blog

(Sorry…its been a long time since the last post etc – something i’ll comment on on another post.)

The end is not nigh - yet

So according to Search Engine Land Google Caffeine is a few months away from roll  out and we won’t be able to see which data centre its being rolled out in.

There are two points here:

a. In SEO, something BIG is most probably happening, but its like a slow moving tide where there are few noticeable markers to work off.

b. Google have learned how to manage their PR (sort of – ref: buzz mess up) and through obfuscation they will control the situation one small slightly visible step at a time.

What are we in for? I’m not sure really. Professionally its business as usual. I had thought of taking a very proactive stance and working the social media stuff, but im not that sure which bits will have greatest effect for Caffeine, so I’m just holding back to see what changes come.

My guess is that:

a. The investment we have made in making our little corner of the Internet a better place, will pay off in a big way as the algo gets to understand how to filter for quality better.

b. Seo will migrate to social engineering.  Social engineering, as in using PR to rustle up noise in the social landscape and align it will SEO objectives.

So its all change, just not quite yet and it will be slow.