This is a bookmark post as much as anything… I read Andy Beal’s ? RSS and often he comes up with really useful tools and insights for reputation management. With the necessary toolkit you can see where people mention you. From this you can work out the context from which they are talking. The reputation bit [...]
Entries from December 2008
Online reputation tracking
December 29th, 2008 · 2 Comments
Tags: Linky Goodness
SEO content ideas on how to
December 18th, 2008 · No Comments
? I was asked about keyword finding and here is my response: I find the easiest way to start is to pick a few big phrases you care about i.e. football and so on and theme the site around these main words. This doesn?€™t mean writing stories where you try to have 5% of the [...]
Tags: Uncategorized
useful link building tools
December 16th, 2008 · No Comments
This is a ‘bookmark’ post… Google media planner. It gives a lot of detail on various sites and whilst they may not be great for begging links, they may be good PR targets or places to do content for links. Its amazing who much the big G knows… https://www.google.com/adplanner/authorization/login And here are a number if [...]
Tags: Uncategorized
Google – the business overview
December 12th, 2008 · No Comments
Anyone who knows Google, knows how clever their search algo is, but what about their business model? This presentation goes into their business model in some detail, giving you a real sense of the range and cleverness behind what they do. My insight for SEO? You need to think user benefit…Big G will get progressively [...]
Tags: Research
How to lose customers and create hate
December 11th, 2008 · No Comments
Simple quesiton. You want to buy some software. Who do you believe? THIS? A 1 star rating and 220 reviewers saying how they are disgusted with how intuit have finally made enemies of them. I have used TurboTax for many years, but not any more. Turbo is clunky and inelegant, but up to 2007 you [...]
Tags: Random
Useful list of marketing blogs
December 1st, 2008 · No Comments
Tags: Linky Goodness