NewRedBook – The Nick Garner Blog

I’ve been looking at ‘web 2.0′ sites and ideas surrounding how they can possibly make any money. This interesting project has loads of nice ideas and in late July some of these are going to get built! Social Innovation Camp Some of my thinking on this: Just looking at this list: http://scotland.sicamp.org/?page_id=47 Nearly all of [...]

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The big headline is: for every minute passing, 20 hours of content is uploaded onto YouTube. This means the odds of having a hit on youtube are slim… Why? Well lets assume the average video length is 2.5 minutes. That means as you watch your 2.5 minute video that you spend your marketing dollars on, [...]

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Interesting article on yahoo getting ‘social’ from Marketing Pilgrim. Essentially saying they missed the boat 1st time around with search and they are resolute about not missing this one. As we know Yahoo is a far bigger spread of websites than one trick pony Google, so I wouldn’t be surprised if Yahoo connects their assets [...]

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  At the end I met an extremely bright chap – Nick Garner – from Betfair however his top tip of the evening was for us all was to read ‘Scientific Advertising’ – perfect fodder for those wanting to develop the future of ‘influence’. We were at the ‘freeconomics’ sesison held by Chinwag – read more here, and I [...]

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In my work in Betfair, I have been involved in social media traffic generation. I.e. finding a great writer, getting them to do stuff users will find cool and interesting for 40 seconds. I have spent a lot of money on this and its been reasonably successful for us and the readers we have found [...]

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Something is stirring in the world of audio blogging and its something to do with audioboo & ipadio. My guess is that with this kind of utility, audio blogging and citizen journalism is likely to jump dramatically. Obviously most people don;t have much of anything interesting to say, but assuming there are enough humans working [...]

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