NewRedBook – The Nick Garner Blog

I love cool research tools, especially ones which are really insightful and free.

http://adlab.msn.com/searchfunnel/

The MSN search funnel shows you searches a user does before and after a search for a particular keyword. Now to give this some context, I know of a company whicih charges about ?£20,000 a year for their market intelligence servces and one of their big ‘sell’ points is that they can track how a user searches and what pathways they travel through – just like this great tool!

I think the major benefit of this tool is the way it can help you work out content themes i.e.

SEO =
search engine optimization
seo firm
altavista
seo company
search engine marketing company

Other intersting MSN AdLab tools:

Demographic Prediction Tool – predicts the demographics of searchers by keyword or site visitors by website
Online Commercial Intention Detection Tool – estimates the probability of a search query or web page being commercial, informational-transactional, or
Search Result Clustering Tool – clusters search results based on related topics