NewRedBook – The Nick Garner Blog

This useful diagram explains how search engines see keywords…

(I would love to take credit for this excellent diagram – but that goes to webmasterworld and one of its contributors.)

As you can see, the more specific the search, the more likely you are to have relevant content for your user. So when you build a site and plan content, its worth planning your site as groupings of subjects with ‘weightings’ of keywords allocated to different pages.

This way you are allowing search engines to catalogue your site more logically and that will end up producing higher rankings.

an example of what im talking about

you have a site called widgets.com
the home page is about widgets

there are 4 main topics on widgets, an deach of those have a page assigned to them

• widget extraction,
• widget placement
• widget location
• widget maintanance

Each of these pages focus on their given topic, so widget extraction will obviously centre on all to do with getting widgets out of the ground, or whereever they come from. This page might have 4 sub topics like:

• widget ground extraction
• widget water extraction
• widget air extraction
• widget space extraction

And of course we can go even further…

• widget ground extraction by water
• widget ground extraction by machine
• widget ground extraction by hand
• widget ground extraction by dynamite

and on it goes… you get the idea.

So as you see you get a pyramid effect and if i wanted to know about widget ground extraction using dynamite – I expect I would land up on your page, after all it is the most relevant page on this subject !
Whilst this is only one componant of many in SEO, its definately one of the most significant – I say this because ‘relevancy’ is the most important mission for a search engine in terms of positive user experience and those who build sites around this strategy will see their rewards in the rankings!