I have written this to help new writers structure their ideas for putting together SEO related copy . As you may know, search engines love content whicih is ‘on theme’ and hopefully this will give a newbe some ideas.
- Your page should consist of a core set of keywords and you build a story around it
- Above all make it interesting.
- Have opinions, let your personality come through in the piece ?€“ that will make it all more interesting
- Think along themes, one big idea per piece. This means you will keep ?€˜on theme?€™ which is important for the search engines.
- Think: broadsheet content, tabloid presentation.
- Don?€™t make it too news?€™ey ?€“ these pages need a reasonably long shelf life (3 months) – this rule varies upon application
- But?€¦.there will be times when newsey is good, like when we are working close to a big high traffic event like a sports event or confrence or whaever. But remember you’re not trying to be a news service, just a place where you learn something new and take in an opinion on something.
- Think ?€˜link bait?€™ see here for a full definition : http://en.wikipedia.org/wiki/Link_bait
- Get the keywords: go to the overture keyword tool and type in the keyword you are interested in. for instance it might be ?€˜Cheltenham betting?€™. Up will come a list with search volumes for the month. To work out what?€™s most important to you, pick the biggest number and multiply by 3.5 ?€“ that will be the total search volume in the UK. This data is for the last calendar month. http://inventory.overture.com/
- Don?€™t worry too much about keyword density, think about running the content around the theme of the targeted keyword.
- Now you know the core keywords you?€™re interested in and its time to make sure you write content that is ?€˜on theme?€™, this is important because search engines rank content partially by the consistency of the theme of the content and how that theme relates to a site. So if your site is on ?€˜hoopla dancing?€™ and your writing about football betting in this site, then that page probably wont rank so well?€¦
- What keywords Google thinks are ?€˜on theme?€™: Google is good like this, they actually tell you what keywords they think associate with other keywords, all you do is go to google.co.uk/ for uk centric associations and in the search box type in your search with a ~ (squiggly thing) preceding it , like this ~my search – all the highlighted words are ones that relate to your keyword. For instance you get these correlations: (notice how ?€˜blackjack?€™ has casino, but ?€˜casino ?€™ does not have blackjack?€¦. Some associations are one way.
| Casino gaming games casino games casinos |
blackjack casino poker roulette poker |
gambling casinos gamble gaming |
| Poker ;Hold’em casinos card |
betting sports betting bet sports betting odds racing horse racing odds |
- Other theme finder tools: Clusty http://cloud.clusty.com/ – type in a keyword and see what it comes up with, the bigger the text the more important the keyword.
- To see the theme of another site: Use this tool: http://www.acmetech.com/tools/adsense-preview/index.php copy and paste the link youre interested in analysing and see what ads come up ?€“ if the ads relate well to the way you see the page , then cool. It helpw you understand how google understands theme
- You should look to do about 350 to 500 words ?€“ just look at how they do it on news.bbc.co.uk for an ideal template on how to present an article.
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