NewRedBook – The Nick Garner Blog

SEO – Conversion Rate Optimisation | Online Marketing, Web 2.0 | Social Media

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SEO Basics before you start

December 1st, 2006 · No Comments

Things search engines cannot deal with:

  • Flash (Adobe/Macromedia)
  • Java and Javascript
  • text in images

Are you planning a site where the important content is embedded in any of the above? If you are, then re think your project! Google, MSN, Yahoo and all the engines have great trouble dealing with this. SO STOP NOW if you are planning an ‘all flash site’ or Java driven one.

To see what a search engine sees, use this tool: http://www.seo-browser.com/. It shows you a text only version of a site. Take 2 sites, a badly optimised one and a well optimised one.

Bad SEO: Click the movie | Original Site (Obviously they dont need to be seen widely on the search engines, only for core keywords like ‘click’ where they do well.

Good SEO : Guess where you are!

Tags: Newbe Stuff

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