Anyone who knows Google, knows how clever their search algo is, but what about their business model?
This presentation goes into their business model in some detail, giving you a real sense of the range and cleverness behind what they do.
My insight for SEO? You need to think user benefit…Big G will get progressively better at NOT needing links as an indicator as they bring together data from multiple sources. In other words SEO as you know it will be redundant in a couple of years time.




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