NewRedBook – The Nick Garner Blog

Long time no post! I wrote this email to someone who is in this classic situaiton were they are more or less in a straight jacket when it comes to their web site and how it can help their business…

” I think the 1st thing is to define what you want to achieve with your web site. Once you are clear on this, then everything will roll in with this.?  Usually its about being see on the search engines and having the right conversion pathway i.e. getting your visitors to turn into paying customers.

On a high level, the most important thing about a good site is that its easy to change and easy for you to add new information (this is why wordpress is cool). Because this is your business, the information you put on the site is critical – its like when you meet a potential customer, they will want to know, you know what you are talking about. You will do this I guess by helping them with some useful information.

Web sites are the same. The difference between a bad site and a great one is simply the information you give to the potential customer and the clear pathway you bring the user along when they decide to buy – i.e. make it simple and clear and answer all their questions.

So the question is whether you can do this with your current site ?

Ideally you would combine both a brochure site and a blog – this is such a good way of getting across your expertise.

If you can become a really useful place for ideas on (>>>>placeholder here<<<<<<<) then you will be well on your way with this. There is a general rule with Internet – give away as?  much valuable information as you can. Its counter intuitive, but it works because you have to do something exceptional to break through the noise.

10% of the overall work will be building the site, the other 90% is the content. Its a big misconception to think the site will do it for you – I’m trying to say keep the site simple and let the words and pictures make the impact.

From that good stuff will come. “