NewRedBook – The Nick Garner Blog

Comment from http://www.michaelejahn.blogspot.com/
Michael’s comment about: Hey, don’t forget about the conversions! PT 2

(hes referring to a typo I made) It was Ogilvy on advertising, not Oglevy, and this was written in the relative stoneage – 1983 – bublished first 2 years later – by a guy who set up shop in 1949 and to him – Televison was brand new. A wonderful book. Advertising is dead. PR is king. SEO is not about ads – it is about eanbling people to discover you site. Try suggesting ?€œThe Fall of Avertising & the Rise of PR by some people who are still alive Al and Laura Ries. (see amazon here http://www.amazon.com/Fall-Advertising-Rise-PR/dp/0060081988)

Why people like you actually think you can write copy that will magically make me decide to make an impulse buy, I have no idea what you are smoking.

I search for my keywords when I am shopping – all one can do is STD (stack the deck) to bring me to their site so I can find what I am looking for – once I am there, no amount of the rubbish you describe above would sway me one way or another.

That what I think, perhaps I am in too big of a hurry.

SEP Guy comment:
Just clearing up a few small things. I cant type very well and im usually short on time hence the typos. But importantly good ideas dont really change that much with time – hence the claude hopkins book being so relevant for response driven advertising and marketing.

On the PR point, I agree to a great extent – link baiting is PR , web style, and it works really well. Interestingly I have real problems finding good online PR people to work with. And if it did, I could give them a ton of work.

Re the copywriting thing. I have tried recently to get 2 important content provision companies to write up stuff that is persuasive and to no avail . And on the pay per click side, I have been working with one of the PPC biggest agencies here in the UK and they just produced really mediocre stuff….So I have got on with it and begun writing content (under duress). At least its better than the ‘professionals’

Michael is right about copywriting – its a great skill, but you know, persuasive copy does?  not sell in isolation. it simply adds to momentum. A salesman wont sell you soemthing you dont want, likewise for a copywriter.

And following on from that, SEO will hopefully draw out the person who more or less wants what I have got to offer and good informative momentum building content will turn at least one in 75 of them into a customer.