NewRedBook – The Nick Garner Blog

I had been meaning to read the slideshare on how social Media affected the Obama Campaign.

Obama Twitters

Things that struck me about the Obama campaign….the lack of spend on social and how they used evangelists so well to get engagement with so many young people. (See below for the numbers)

So this leads me into my next point aobut Social:if the cause or brand is right, social will just take off (with a little push)

I really think this kind of social media interaction is critical for a brand…. the right brand. Having 1/2 million followers on twitter or 200,000 face book fans in your group does not necessarily mean real engagement. I think its very easy to think big numbers mean a wonderful dialogue with your community, when in fact it may jsut be effective marketing in play.

I also feel more and more that certain brands are ‘social’ by their DNA. And since social is largely self driving when a community picks up on a brand, i.e. they use the simple and effective stuff out there and just self organise. Its why I often find it strange how social media consultancies can charge so much for apparently so little, when as I say prominence in social will come from being and exceptional business and servin your customer in an exceptional way. the equation:

Good formula:

Be a purple cow + feed the conversation = manifestation of love of your brand within social.

Bad formula:

Be mediocre + No dialogue with your customers = pay for prominence and no love / engagement.

The Slideshare :

The definitive ‘silo’ blog post on presentations onsocial media

The slideshare on Obama:

Obama Media Spend

Brand Interaction Strategies

Social marketing

What brands can learn