At the end I met an extremely bright chap – Nick Garner – from Betfair however his top tip of the evening was for us all was to read ‘Scientific Advertising’ – perfect fodder for those wanting to develop the future of ‘influence’.
We were at the ‘freeconomics’ sesison held by Chinwag – read more here, and I met Abigail Harrison, who struck me as very connected in with online PR in general.
BTW scientific advertsing is a great book and well worth the read!
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