NewRedBook – The Nick Garner Blog

YouTube noise

The big headline is: for every minute passing, 20 hours of content is uploaded onto YouTube.

This means the odds of having a hit on youtube are slim… Why? Well lets assume the average video length is 2.5 minutes. That means as you watch your 2.5 minute video that you spend your marketing dollars on, another 1487 competing videos have been uploaded.

This is why I’m very sceptical about active ‘YouTube’ marketing, simply because the odds of getting above the noise is very low. I think its far better to wait for someone to break out above the noise and do a deal with them. Then at least you have a fighting chance of getting some prominence. Of course you cant change a video and add your message that has been a hit, but you can add commentary and links on the description of the video and you may end up there via video adsense.

All in all, I’m probably just going to use YouTube for its utility as a great way of playing video within a 3rd party site.